JOURNAL

Inside design at AJOTO with Jonathan Simcoe

Chris recently connected with Jonathan Simcoe and talked about craft, designing over long timescales, and our newest Kickstarter project: the Pocket Pen. Here you have a little sneaky peek but...

Inside design at AJOTO with Jonathan Simcoe

Chris recently connected with Jonathan Simcoe and talked about craft, designing over long timescales, and our newest Kickstarter project: the Pocket Pen. Here you have a little sneaky peek but...

From Idea to product: Prototyping and sampling ...

Prototyping and sampling are the most risky and intensive phase of our creative process. They require a significant investment of time, money and resources with little to no guarantee that...

From Idea to product: Prototyping and sampling ...

Prototyping and sampling are the most risky and intensive phase of our creative process. They require a significant investment of time, money and resources with little to no guarantee that...

What to Look for in a Pocket Pen Refill

When it comes to pocket pens, the ink refill is just as crucial as the pen's design. No matter how stylish or ergonomic the pen is, its true value is...

What to Look for in a Pocket Pen Refill

When it comes to pocket pens, the ink refill is just as crucial as the pen's design. No matter how stylish or ergonomic the pen is, its true value is...

AJOTO Pocket Pen: Design Process

As a small design studio, we handle everything—from concept, sketching, prototyping, and testing, to exploring materials and establishing a robust network of specialist manufacturers across the globe. We never stop...

AJOTO Pocket Pen: Design Process

As a small design studio, we handle everything—from concept, sketching, prototyping, and testing, to exploring materials and establishing a robust network of specialist manufacturers across the globe. We never stop...

The Imari Collection: A Design Journey of Colla...

In 2019, we embarked on our second journey to Japan, a country that has been a guiding source of creative inspiration and holds a very special place in our hearts....

The Imari Collection: A Design Journey of Colla...

In 2019, we embarked on our second journey to Japan, a country that has been a guiding source of creative inspiration and holds a very special place in our hearts....

The Power of Kickstarter: Our Crowdfunding Succ...

With the support of backers from around the world, we raised an impressive £46k, enabling us to establish a sustainable business and bring our unique creations to customers globally. A...

The Power of Kickstarter: Our Crowdfunding Succ...

With the support of backers from around the world, we raised an impressive £46k, enabling us to establish a sustainable business and bring our unique creations to customers globally. A...

From Pulp to Paper: Why Paper's Origin is impor...

In an era marked by environmental consciousness and a decline in traditional industries, the significance of paper's origin has never been more important. Imagine caring about the provenance of the...

From Pulp to Paper: Why Paper's Origin is impor...

In an era marked by environmental consciousness and a decline in traditional industries, the significance of paper's origin has never been more important. Imagine caring about the provenance of the...

DOES THE PERFECT PAPER EXIST?

Paper is a uniquely beautiful and tactile material, it’s both ubiquitous and abundant while also being scarce and precious. The options available are incredibly diverse and seem endless, however, for...

DOES THE PERFECT PAPER EXIST?

Paper is a uniquely beautiful and tactile material, it’s both ubiquitous and abundant while also being scarce and precious. The options available are incredibly diverse and seem endless, however, for...

WHAT MAKES A GREAT NOTEBOOK?

As Pen manufacturers the obvious next product has always been a notebook, it’s also something our customers have been asking us to make for a long time. At first glance...

WHAT MAKES A GREAT NOTEBOOK?

As Pen manufacturers the obvious next product has always been a notebook, it’s also something our customers have been asking us to make for a long time. At first glance...